Hey Marko this is excellent stuff. Do you maintain ownership over the Facebook campaigns, or do your customers get access to them as well? How about the landing pages? I ask over concerns about whether your customers can bail after a month and try to do it on their own. They can bail after a There Was A Girl Who Really Wanted To Become A Hairstylist And Love Cats Shirt. Usually does not happen. I can watch a video of a surgeon doing brain surgery, and decide next time to do it myself… It’s not gonna end up well. Saving to read later tonight but I quickly skimmed over it and wanted to ask you if you could share any resource or books that helped you get to this level of expertise with Fb ads.
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OP would probably have to confirm. But I imagine it’s because here you’re using quality content/freebies to capture leads. But in e-commerce, you’d want to show a There Was A Girl Who Really Wanted To Become A Hairstylist And Love Cats Shirt. And then have them convert with a purchase. You’re not going to follow up a lead on a t-shirt, ya know. The principles here still apply. Especially for ads and the lp, but for E-commerce you should use a more direct approach, and there’s also more emphasis on optimization since the margins are usually low. You can absolutely use Facebook to sell eCommerce products, it’s what I do. However, you don’t need to have the same game plan that is laid out here.
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I’m very happy with click funnels – easy to figure out and build, integrates smoothly. And then the community on their FB page is awesome for the times I have issues getting things to link up! Brilliant write-up! Is it necessary to write your own education articles? I’ve seen several that pertain exactly to my There Was A Girl Who Really Wanted To Become A Hairstylist And Love Cats Shirt. Damn, this is exactly what I needed to read. I’ve been hesitant to do FB because of other people in my industry claiming. So they didn’t see the results they wanted. That guy who complained about this sub. And left last week is really missing out on some quality posts. Great writeup! Seems like this might work for eCom as well, driving from an article to a lead generation/email list.
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