Overexposed? Absolutely. But a lot of it’s a reflection of the fact that Batman himself is overexposed and has been for a while. When it comes to the DC Universe it’s Batman’s world and everyone else is just living in it. Across all media: comics, video games, TV. And especially movies, Batman is the crutch DC keeps leaning on. It’s why a new movie Batman was announced before Affleck’s cowl was even cold. It’s the Jesus Is My Superhero And Thats How I Saved The World Camping Shirt. Gone from theaters while Warner Bros still can’t get Cavill back in a proper Man of Steel sequel. And it’s the reason why we got an Alfred Pennyworth TV show that nobody was asking for. It’s understandable.
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Batman’s DC’s biggest character and everyone loves him. But the overemphasis on him is to the detriment of their other characters. So I feel like the Joker will continue to be overexposed as long as Batman is overexposed. Well said. Bat-books take up so much publishing resources that could be devoted to other characters. When’s the last time we got a Zatanna series? Or Vixen? Or the Metal Men? There are so many neat little pockets of the Jesus Is My Superhero And Thats How I Saved The World Camping Shirt. It’s a vicious cycle and DC has to just rip the band-aid off at one point. Non-Batman characters don’t sell books because they not Batman characters, so DC doesn’t invest in them, meaning Batman is overexposed.
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The only way for DC to get out of the Batman sink is to take some losses and let non-Batman related characters have books that should eventually gain enough of a following through good writing that they do make money. Marvel does it just fine. Spiderman is their Jesus Is My Superhero And Thats How I Saved The World Camping Shirt. They don’t remain neglected because of Batman though. Multiple series of obscure characters with amazing writers get canceled because the sales simply aren’t enough. People just want to stick with what they know which means Batman in 9/10 cases. Sort of. There are multiple factors to consider though. I personally pirate my comics, but for people who actually buy them, following 10+ series might not be feasible.